Choosing promotional posters.

These are the two promotional posters Georgia created, she also edited the photos slightly in iPhoto before uploading them too Photoshop to create a background and add the relevant details through text creating the overall look of a promotional poster. I think the color them georgia has decided to use as it stands out against the dark formal looking background and also connotes confidence and dominance compared to the black background, this is a good way to portray our artist as these are necessary characteristics or image for a artist within the dance music genre. In the first promotional poster there are two images of the artist which is good because it gives the impression of a more professional artist or album as it looks as though these images have been take in the process of creating the album making it look highlight professional. As well as this there's a mid-shot of the artist which is good as it will help build a relationship between the artist and fan base as well as making the artist easier to recognized and establishing him more in the music industry, this is also something the target audience will enjoy as the majority are obviously interested in the target audience. However in the first promotional poster one aspect i think could be altered to improve the over all poster would be the color, while the red is good as it connotes positivity and things relatable to the music genre this poster includes so much red it takes away the purpose of the poster which is for the focus to be on the details, the red takes the attention away from the purpose of the promotional poster and makes it difficult for the target audience to know where to look on the promotional poster.

In the second promotional poster the color theme used is the same as the first poster however the layout is better and makes it easier for the target audience to read the information and gets the purpose of the promotional poster across easily. The image that dominates the picture looks professional as the quality alone looks of a higher standard than the image used in the first raft this could be because of Georgia applying the black and white effect which allows the information to be taken in by the audience and really serves the purpose of the promotional poster. Tne artists name being down the side of the promotional poster was something I wasn't really fond of as it was difficult to understand who the artist was at first glance without being able to place a name with the image, as well as this a promotional poster is supposed to quickly serve its purpose and promote the artist without taking too long as the target audiences may grow bored or impatient, taking these factors into consideration I think the promotional poster would've looked better had the artists name been displayed in a different way.

I like how Georgia has put the text 'STAY AWAKE' in red capitals which is also in a larger text size than the other details, this makes it stand out to the target audience and even makes the promotional poster more memorable as it'll probably catch the readers attention, one thing Georgia could also of done was move the text more to make it clearer what each piece of writing was for example its difficult to understand the text 'no 1 single' as it clashes with the image because of the placement of this specific piece of text. Overall i prefer Georgias second draft of a promotional poster despite liking the first one too i think the second one gets the purpose across easier and makes it easier for the target audience to grasp the promotional poster.

These are two promotional posters created by the other member of our group Nicole, as you can see Nicole's promotional posters differ from Georgia's with colour themes and the overall look which is good because it gave us the chance to look at the different ways in which our artist would be represented and take our pick on what we thought was the right image for our artist overall. All of the promotional posters within our group was created using the same programmes, first of all we took the pictures of the boy inpersonating our artist then after uploading the images into iPhoto we went on to make adjustments to each image that we felt appropriate, after changing photos slightly such as contrast, saturation etc we wont on to open them in Photoshop where we could create a background, apply effects and texts as well as much more.

Nicole has using a blue/purple/navy background for both promotional posters, this is a good colour to use as it connotes luxury and is quite a rich colour which is good because it gives a good impression of our artist, it could represent the quality of the music produced within the album or the album overall as its the colour used to promote the artist. The images used for the artist are quite basic without much posing which shows the artist to the audience in a good way, it shows the artist more stripped back and personal in a plain t-shirt as opposed to all of the aspects that would make up a artist in the music industry (jewelry, sunglasses). I think the images used in these promotional pictures show the artist on a more personal level which is a positive factor here as it helps to build a connection between the artist and target audience, as the artist isn't extremely big or established in the music industry yet this is again good as the artist needs to be familiar to the target audience. The basic casual clothes give the impression of a more layed back approach of the artist which could portray how music comes easily too him and isn't too much of an effort where they adjust things similarly to the artist, the stripped back more personal look here could also show the artist on a more personal level making the target audience feel more involved.

The white glow surrounding the artist in both images is good as it connotes innocence, purity which is good as it seems as though the artist would be a good role model which isn't common within the dance music genre, this also increases the artists target audience as it may appeal to a younger audience if the artist seems to be a good role model or has a image of purity and innonence yet this also contradicts with the conventional streotypes of the dance music genre. Both of the promotional posters Nicole created are too a really high standard in my opinion and overall they look really professional, the details in the text looks good in both posters as it easily gets across the details to the target audience and isn't too much for the reader too take in and wont overwhelm them, out of the two promotional posters i think the first promotional poster created by Nicole is good as the text is more noticeable, despite both being good the second one doesnt really highlight the information of catch the readers attention. The layout in the first poster is also good as it breaks up the poster well, as the text, image and label logo is spaced out well it gets all the information across easily in the right order as it introduces the artist to the reader including an image before going on to name hit records they may be familar with whereas in the second poster all the information is put in one area it increases the chances of the reader growing bored which isn't good if the purpose is to promote the artist. Overall i prefer the first promotional poster created by Nicole as the purpose is achieved easily while creating a good image for our artist along with the dark background which is dark similarly to night time where most dance music in often played in dark atmopsheres.