research into chosen artist.

We opted to re-create a music video for the artist Example because we thought his music style was something we could create a fun music video for as he is a music genre for dance and pop, he is an extremely popular artist with a wide fan base however due to this and his successful music and videos there is stereotypical conventions common to his videos that are expected of us to apply to our music video, we have high expectations of our music video as we think it should look as professional as possible because of his successful reputation. The fast pace of his songs means it would be easy for us to create a successful concept based video, we are going to try and balance the concept with the pace and beat of the song as we think this will make it more memorable to the target audience we're aiming for. We decided to choose Example as he's a current artist who is regularly in the charts, his album Playing In The Shadows was where the track we decided on was featured as its one of his more recent songs. Example was born June, 20th 1982 and has made it known his teachers told him his musical career was going nowhere despite his obvious talent, Example went on to create and produce tracks despite them recieving no attention this was until "I Dont Want To" was acknolwedged by Radio 1 and 4 record labels too in 2006. Example then went on to be signed by The Beats label but with nothing coming from it Example went on to pursue other career paths. Obviously not satisfied with leaving behind his passion he went on to produce more music including Watch The Sun Come Up which entered the chart and finally put Example on the map in the music industry.

Example is a rapper and singer from England, his name is Elliot John Gleave and chose the stage name Example himself which comes from his initials being E.G. He was signed to Data Records when he started recording and releasing songs that became number 1 hits, his first successfully recognized songs were Wont Go Quietly and Kickstarts that made him a name in the music industry. In 2011 Example's fan base dramatically increased with the release of his new album Playing In The Shadows, his songs continued to hit the number one spot in charts and he also collaborated with other artists making him a bigger name in the music industry too.  He's collaborated with the likes of Professor Green, Wretch 32 and Ed Sheeran who are all extremely successful too as well as many other artists, he's also famous for writing many of his own songs and other artists. Example is very current in the music industry which we think means he has a lot more potential and his image is still up and coming, Example's music genre and songs are something that appeal to me and my group because we often listen to his music which is party why we chose to create a music video for his song because we thought it would be a good idea to be interested in the song.

Example's first song to make the charts and establish him as an up coming artist for the music industry was KickStarts however towards the start of his career his videos were designed to be more of the pop genre which makes his transformation to the dance genre more noticeable with his image changing too. He wears bright colours in the song and sings directly towards the camera this may of been because he wanted to establish himself as an artist for what fanbase the video picked up, as well as this it was better for the audience to be able to familiarise themselves with him if he was going to be a feature in the music industry as it helped build a fanbase.

Stay Awake Analysis

At the beginning of the music video there are lots of long shots showing him standing next to the logo that is associated with him as an artist, this could show represent him introducing himself to the audience as he wasn't a massive star yet but up and coming. As people recognized his logo it could represent him familiarizing himself with the brand that he's creating. The logo was recognized amongst the target audience and it could show him becoming more involved with his image, because Example was just starting out it really helped establish both Example as an artist and the brand he represents which is himself, however his brand recognition includes the logo that appears in the music video.