analysis of Digipak

A digipak is basically the packaging of an album, it's consists of all the images, the CD and the track list of an artists album. The color scheme usually common on digipak's is bright vibrant colors to make it noticeable and appealing to the target audience and fan base built by the artsist, David Guetta creates music for the dance genre so his digipak would stereotypically be bright and fun to represent the music as opposed to misleading the audience for dance music then the album consisting of opera music, the packaging has to represent the artist and their music. This digipak represents the dance genre very well as bright colours are applied which is often familar to places associated with dance, for example: clubs with strobe lights, holidays. Dance music is stereotypically about a creating a fun atmosphere and vibe with nothing too heavy or dramatic, lyrics are still included however they're minimal compared to music within the pop genre. This is because the main purpose is to create something the audience can dance to not listen to as such despite the lyrics still be learnt within the target audience. There isn't a certain image for dance genre artists to conform too unlike pop for example where the artist's are expected to connote innonce and purity. The dance genre colours are bright to carry off the image the artists and music create which is fun and nothing serious or formal.

David Guetta is shown on the front of his album, the image is in black and white which is quite professional for an artist creating music for the dance genre, however the spraypaint effect adds to the fun image of the album and artist, as well as this the relaxed casual font balances out the effect of the front cover. David Guetta is wearing sunglasses and is not the focus of the album, an image of him being included is vital so that the target audience and fan base can familiarise him with his music and also because he's quite an established artist and successful often featuring in the charts, his face may increase sales. Other than this the focus doesn't need to be on David Guetta because in the dance genre the artist isn't focused on as much as opposed to pop where the artist has a storyline based around them, a lot of live performances are included in dance music videos mainly because of the purpose to create a track people can dance to the performance video may give the impression of a good standard of work being more personal to the audience.

The rest of the album is on a white background which could be to highlight the random bright colours included on top of the white background,  the random colours could symbolise how easy going the album is. Dance genre music is often easy going with the minimal lyrics designed to make a dance atmosphere not a lot more similarly to this digipak. The random colours could portray colours associated with dance atmosphere's such as clubs where strobe lights are and holidays where bright colours are everywhere, the bright colours create a fun image that is noticeable. The colourful album will appeal to the audience because the dance genre is designed to create a certain atmosphere that the album cover upholds with the minimal design that focuses on the music produced along with the fun atmosphere in clubs where people are often happy and full of energy, the main thing in club is dancing so associating the dance genre music with clubs and typical conventions is key.

The block font used to display the artists name David Guetta could be to highlight him and make him recognised as the artist of the album to appeal to his fanbase, it also stands out against the title of the album this is key as he's a successful artist his name would contribute to selling more albums as his fanbase increases with all of his work. David Guetta is wrote in a statement way on the front of the album this may be to introduce the album to the audience and stand out because he's recognised to produce successful chart hits his name being made evident to the target audience may encourage them to pick up the album and potentially buy it as opposed to if it was a up and coming artist who hadn't really produced a successful song. The title of the album One More Love is in a scruffy casual font which could be to give the impression it's hand written, this makes it feel more personal to the audience as it's next to the audiences name it could connote he had wrote it himself personally to each fan making it seem personal and the target audience involved, another reason for the target audience thinking this is because at Album Signing the artists often sign the latest piece of work which is what effect the hand written font on the cover of the album gives.