At the beginning of the music video, there's a long shot that help's establish the scene to the audience the scene is outside a club with two flash cars pulling up. This gives an insight as what is yet to come in the music video as some conventions of dance music videos are the glamorous lifestyle that comes with the genre including nice cars, flash jewelry as well as glamorous women too. The long shot at the beginning of the video is a good idea as it makes it obvious to the audience where the setting of the video is. the next shot is a mid-shot of Flo Rida singing which is good as the majority of the target audience will probably be fans of the artist and would prefer to see him feature in the music video, him singing at this location may also make the fans feel involved as though he's including them on the lifestyle he indulges in often.
The video then skips to inside of the club where is shows a woman avoiding a man taking pictures, this could highlight the invasion of his lifestyle as although he's enjoying a night out at a club there's still photographers following people taking images while the woman is obviously avoiding the photo's however she is doing so playfully that it could indicate the need to be polite and professional as it comes with the job. David Guetta is shown in one of the next shots entering the club and taking over as the dj although he features in the song his presence isn't acknowledged as much as Flo Rida which could highlight his professional side as Flo Rida enjoys the atmosphere and dances alongside woman, David Guetta is shown to be dj'ing yet still enjoying himself showing the joy his career and lifestyle gives him.
Flo Rida is dressed casually in a red jacket yet he has a lot of flash jewelry which is a stereotypical convention of the lifestyle artists within the genre have, by wearing a lot of jewelry and sunglasses in the club he may be helping establish what kind of genre the music video is, he then holds up his necklace to the camera which may show him enjoying the perks of being famous and having the career he does as well as there being girls in the background looking impressed focusing on the artist.
the girls in the background focus is on the artist while the parties happens around him this could be a
You have made a start in analysing this music video, which demonstrates some understanding of the dance culture, but you need to ensure that your analysis is completed.
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