Planning an artist image.

For our music video, the artist is going to be portrayed as confident, the artist will also be fashionable with current trends yet the outfit will also be in keeping with the music genre for example the artist wont be wearing an outfit that is a typical convention of a rock video (eyeliner, black leather, long hair). Example will be shown as a popular character within the music video too, he'll be popular and dominant the majority of the scenes within the music video. The party scene that is often shown in dance videos consists of both alcohol and drugs too yet we want to create a positive image and reputation for our artist as well as this. In previous years dance music genre artist have become more recognized and familiar in the music industry whereas before the music genre was recognized, there was no artists who was famous and considered a celebrity for producing dance music. In recent years many artists have begun to regularly appear in the media, the music industry and the charts more and more and established themselves. Example, Tinie Tempah and David Guetta are some of the biggest artists within the dance music genre to date and are all extremely successful and famous, artists within the music genre have gained more attention for both their private life as well as their music now as artists within the dance music genre have started to be recognised whereas before it was harder to establish yourself in the music industry especially for a genre like dance.
 

We've asked a boy to play the character of Example in our music video, this is so that the performance will be realistic as opposed to a girl singing with a male voice. The boy will dress quite stereotypical to the genre our music video is appealing too, the character will wear bright clothes to contribute to the dance genre and the things associated with dance, the atmosphere will be positive in our music video as we want the focus to be on the artist, the lyrics and the scene we're going to create, dance music is often played in positive situations for example; you wouldnt see dance music played at a funeral so we're going to ensure we're creating the right image in our music video.
Example will appear as a normal boy with a stereotypical image that will consist of jeans/chinos with a casual top just to appeal to a wider audience rather than a certain image that appeals to a certain genre. The dance genre means we're going to add a lot of colour and fun aspects to the artist to create the right image and make it in keeping with the video we're going to produce.