planning lighting and color.

What style of lighting are you using and why?

We have to sit and consider our choice of lighting as it will play an important role in the final outcome of our music video, we want a  mixture of both low and high key lighting. We want to begin with more high key lightning as we think it will relate to the lyrics and be in keeping with the shots in the video, this is also the build up to our concept video so we want to show an atmosphere that is in relation to the lyrics which supports Goodwin's Theory. As the music video progresses we want the lighting to become more low key as the focus is going to be on the lyrics, as well as this the video is concept based and will include a lot of random shots that support the lyrics and surreal things going on within the shots.

We considered what the lighting connotes as this is something vital that we need to portray in our music video, while high key lighting connotes hope and innocence too it also creates a more relaxed positive atmosphere depending on the shot whereas if drugs are involved in the shot for example it could represent the high drugs give you. A low key lighting shot connotes negativity, sinister, bad things it also creates a certain atmosphere however some ways of using low key lighting can just highlight the positive high key lighting parts, in a fast pace music video it could also be similar to something like a rave or nightclub but this shots usually also include some sort of lights, an example would be strobe lights. 

At the beginning we're going to use dull colors to show the character walking as we think this helps focus on the character and what he's wearing, we're going to have close-up shots of his eyes but then darker colors will also help contrast to when the build up begins the concept of the music video. As the music video progresses more colors will be used, mainly bright colors will feature in our music video as its of a dance genre we want a positive atmosphere to be created however the music video will include a lot of random aspects that may be shown in the beginning of the video with the darker colors to show the darker side. The bright colors will be a main factor as we want a positive music video and atmosphere to be created.