Analysis of magazine advert

This poster is an advert promoting Example's latest tour in the UK, the poster is not conventional for a dance genre artist as the color scheme is quite dark in contrast to the music he produces. His upbeat dance genre tracks differ from the poster displaying his tour dates, how ever the key information is shown in bright colors like yellow and red to emphasis the important key information to the target audience. The image is also his album cover Playing In The Shadows and the dark colors are in keeping with the theme, the dark colors allow the important information such as dates, location and artist name to stand out and allows the target audience to take in the more important information before possibly getting bored trying to find out the information they require. 

The name of the album is evident in the picture and the relation between the tour and the album is obvious with the name being 'Playing In The Shadows' is literally applied to this image with half of Example's face being concealed beneath a shadow, by applying the same image and theme to both the tour and the album it makes it easier to remember and makes Example seem more professional as he is at a level where he can apply a certain theme to his reputation through his album and tour.

The black and white background theme applied to this poster makes the advertisement seem more formal and could connote Example's professional reputation as a artist now and he's able to represent his image how he wants because he's established himself in the music industry and built a fan base.
The bold font used makes it more noticeable to the audience and makes it stand out which is good for a tour advertisement poster as it grabs the attention of people and makes it easy to understand and get the message across, the 'leeds dates added' makes the tour seem more in demand and the place to be as people have obviously requested more tour dates, the reference to this makes it seem more demanding that peopel sdhould get their tickets before they sell out.

Tinie Tempah is another artist that is similar to Example in the music he produces, he also creates dance music and raps, his tour poster is also extremely similar to Example's poster, however Example uses some color making it more noticeable. Tinie Tempah's theme on both his album and this poster is the solar system/galaxy, this poster is in keeping with the theme as the poster is still dark with a source of light appearing which could represent anything. Tinie Tempah has called his tour The Discovery Tour as he's discovered fame and could be showing him on a different perspective since discovering fame and establishing himself in the music industry, he could also think his tour and concert's are different to any others before by different artists meaning the term 'discovery' literally as to discovering another standard of concerts. Tinie Tempah has also advertised his brand 'Disturbing London' on his tour poster to raise awarness as people who will probably buy tickets to his concert are more than likely fans and would be interested in looking at his brand. The poster shows Tinie Tempah in a god like way as the light is projected around him, it could represent him as being important and reaching that level of fame now, as his tour is considered 'out of this world' with the galaxy theme.