Tuesday, 16 October 2012

Questionnaire

Questionnaires are important to ensure that the target audience for our music video are satisfied with what we produce and what typical conventions we apply to our music video. We've also discovered what they expect of the artist we've chosen to create a music video for, we thought this was good as it may make our music video look more professionally made if its considered to be something the artist would produce.
In our survey we included a few closed answer question as well as some questions where the answer can depend solely on what the person answers so some pie charts we produced from the data we collect varies slightly. 40 People was a good number of candidates to approach for information, from the answers we received and the data collected we then as a group looked at what the answers meant for our music video. For example, many people answered that examples lifestyle was not important to them  to be shown in his music videos, this meant we could apply our own idea's more so than before as glamorous women wasn't really a focus. Through being able to avoid this typical convention featured in music videos, our music video may be slightly different to his videos as although he may include certain aspects. Our target audience is our main focus as that's who we're trying to appeal to with the music video we're creating, by focusing on the information we've collected we should be able to create a music video that will appeal to them rather than everybody in general.



1 comment:

  1. Your post above shows a good understanding of why researching into a potential target audience is a good primary research technique

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