Evaluation

The purpose of a target audience is to create a video and direct it with the right conventions you think both appropriate for the audience and something they'd enjoy viewing. You can include certain stereotype's you think will appeal to the target audience e.g. younger people may find parties more appealing whereas the majority of target audience's prefer the artist to feature in the video. Another reason helps you establish you a certain genre for example: if people say they're into calvin harris and example, then we're aiming for the dance genre and things usually associated and included with this genre.

The target audience is the main factor making artists and the video's successful as they're viewing and purchasing the work, their opinion and preferences are vital when creating something that depends on them. The target audience consists of the views on youtube, download sales, number one singles etc and everything that promotes the song and relates the artist too. Most target audiences follow certain artists after certain videos/songs make them become fans, the majority of people prefer artists that fall under one genre. if people are particularly fond of Eminem and his songs, they will more than likely enjoy other rappers' music whereas people who like pop artists commonly like r'n'b artists too because pop is popular music.

To narrow down and find our target audience we created a questionnaire then asked a wide variety of people to make it more accurate to everyone as opposed to focusing on certain people fond of one genre of music or just one gender. Creating the questionnaire this way meant that the data we collected is more reliable because its recent  to current music and fits my actual music video.

We also did vox pops, these were successful because it enabled the people we interviewed to answer questions and grasp their opinions and it also helped us get direct feedback from the target audience and they could put into their own words what they expected from the music video we were going to create. By asking them to physically talk about music videos, it's easier to get their points across as opposed to wording certain aspects for example: them wording that they don't like Example would come across different to how they voice it verbally on video.

We asked a variety of questions that we thought were key to producing the music video we wanted as well as the target audience too, one of the questions we asked was "do you prefer narrative, performance or concept based videos?" the majority of people answered they preferred concept based videos while narrative was the least preferred answer on the questionnaire. Our target audience preferring concept based videos means that our video should really have a theme but not follow a story line as such, it should be unique and the audience should be able to differentiate between our music video and other videos too. We don't want a mainstream video because we feel the conventions are too similar to other videos, while we want our video to have certain aspects other videos haven't yet.

We also asked a question where the candidate could answer their gender, this question was important because the artist we chose didn't really have a specific gender it appealed to from the target audience, for example while Justin Bieber mainly appeals to females. Example's target audience consists of both males and females equally, the candidates who took part in our questionnaire was roughly half and half for each gender which makes it reliable and accurate as we're going to base our music video on what will appeal to both genders as opposed to just rainbows, flowers and dancing that will be what a younger female audience would require.

One important question we asked was "what is your favorite song by Example?" after collecting the data and discovering most people answered Stay Awake we opted to do this song because it was popular amongst our group as  well as the people we surveyed, it was also a video we could apply the data we'd collected to, including certain  connotations and conventions and a concept based performance too. The song being popular was important because if we chose a song that was not so popular when professionally released with a high quality video made too, the chances are it probably wouldn't be too great when we made it despite a lot of effort as it wasn't so popular when realeased by the actual artist.