POP VIDEO ANALYSIS

Justin Bieber- One Less Lonely Girl.

At the beginning of the music video, there is mid-shot of the artist of him in a launderette with a guitar, it  helps establish the scene for the video and begins the narrative of the video. The shot also helps the audience familiarize themselves with the artist as this was one of his first few music videos and he wasn't quite an established artist yet, he is playing a guitar in the shot which again makes it evident to the audience that he is a performer as well as singer.

20 seconds into the video there is a close-up of the artist, he is singing to the camera which makes it more personal to the audience and makes fans feel more involved, the colors are bright and vibrant which conforms to his 'pop' image and are also in keeping with the relaxed atmosphere the scene portrays. The background image is slightly blurred which makes it obvious that Justin Bieber is the focus and centre of attention too, also giving away the plot that revolves mainly around him.

The music video has quite a slow pace of editing which is so the audience can keep up with the narrative of the video, another reason for the slow pace editing is because the song is quite slow anyways, there are lots of scenes showing Justin Bieber and a girl edited in but reasonably slow this is because he may want to establish himself and make him more familiar to the audience.

There are jump cuts that have been edited into the music video, this is to maintain the narrative of the video but not waste too much time as the story line takes a while to establish and follow. The jump cuts make the video have a slightly quicker pace at certain parts to help speed up the long narrative happening but overall the pace is still generally quick slow.

Mise-en-scen is shown throughout the music video, the setting is in a launderette before the narrative takes the setting of a street and many more shops. This setting makes the audience feel more involved as the launderette and other shops are quite day to day occurrences, which makes it seem as though Justin Bieber is including the audience on a more personal level in his day to day life.

Justin Bieber is shown in quite casual clothes throughout the video, this makes him more likable as his audience and fans would be roughly around the same age and dress similarly, as he's quite young and its one of his first few videos, Him being dressed casually also makes the video more relaxed and comfortable for the audience too, it makes him seem more personal to the audience as though he isn't putting on a show and being a artist he's not by dressing a certain way for the video.