RAP VIDEO ANALYSIS

At the beginning of the music video, it shows the artist in his bedroom with minimal props sitting on the bed, he's singing towards the camera which makes it seem more personal to the audience it also makes them feel more involved as he's looking directly at the camera. The rap genre can sometimes feel more personal than other genres because the artists usually write the lyrics themselves, the lyrics usually include a lot of reality which is why when the artist raps looking at the camera it can seem very personal, especially as some of the lyrics could be seemed extremely private to the artist it can give the impression the artist is sharing some information with the audience directly.

The mid shot is of Drake sat on his bed looking at the camera, the close-up and mid-shots are good because this was one of Drakes first songs it helps establish him as an artist, the shots also make him more familiar to the audience because he was at this time considered to be an up and coming artist who hadn't yet made it big. The color white is extremely evident in the first minute of the video, this could connote his innocent in the music industry as he wasn't aware of the lifestyle yet however after a minute the color of his outfit becomes black which could foreshadow his life and career. The minimal props could represent Drake as he's singing at the camera it could show him more stripped back as opposed to glamorized with flash cars and alcohol, it shows the real him to the audience rather than the dramatic effects of fame. Another reason for this could be him introducing himself as someone who is establishing themselves for their talent as opposed to all the extras that come with fame.

The pace of the video is quite fast paced and builds throughout the whole music video, this could represent Drakes lifestyle and the difference fame makes because of the difference in his outfit, the props and the pace after a minute it could be a transition from his reality to the lifestyle he's becoming accustomed to because of his talent, as it was quite a drastic change it could also show his thought path as he's taking in the extra's of being famous. 

There's also another shot where a road has been edited into the scene, this could connote the journey Drake is on as he's establishing himself as an artist now, the road is shown to be empty yet it quickly picks up a fast pace which could be a physical metaphor for the pace of his life in general as his transition into fame was a quick process. 

The road that had been edited onto one wall then suddenly is edited on to every wall in the room including the ceiling, this could highlight how fame and his fast pace lifestyle his taking over his life as he is centered by the edited images. While the roads are edited around him it could also connote that the lifestyle and career is smothering him as Drake is centered wearing white clothes that connote innocence and purity, something fame could strip from him. The casual clothes make him more likable to the audience because his target audience wouldn't be a young kids so they'll think his outfit is cool and casual giving more of the impression that he's letting them into his lifestyle as he is not glamorized for the video.

Mise-en-scene is included in the video however its more subtle, the bedroom is a very personal scene that is being shown to the viewer giving the impression he's involving them into his lifestyle. The minimal props and furniture could be an indication into Drake that he has nothing to hide and is completely baring himself to the audience for his first music video where's he's establishing himself, this could also be a metaphor for him not needing anything other than himself as he's talented for his lyrics he may not need any props. Eventually the edited scene is shown over Drake which could indicate the fast pace lifestyle has taken over Drake and could again be a physically metaphor for the transition of Drakes lifestyle as he then changes costume into casual clothes again but in a darker scene with a black outfit.

Juxtaposition is evident in the scene and shows Drake slightly contradicting himself "i swear this life is like the sweetest thing i've ever known" is said while the background shows a bomb, this could highlight his now blurred vision of reality of what's he left behind, as the bomb is edited into the background it could show him now oblivious to the reality he's left behind as he's become famous. Previously Drake was edited so that he was shown twice in one particular bit of clip of the music video, this could highlight him becoming to separate people as he finds fame and becomes someone new while his old lifestyle is still a part of him. The bomb is edited into the scene and surrounds him however he is still portrayed to be oblivious which could show the potential hazards surrounding him yet he's unaware as he focuses on his talent and career, by singing at the camera still his could highlight his priority which could be the target audience and fans.