Group Digipak.

In this post I will discuss the final digipak we opted to use as our group digipak, this is after analysing each member of our groups first and second digipak drafts. As a group we looked at the drafts each group member had created and decided to use Nicole's this is because we felt it was finished to a very high standard and looked of a professional quality, as well as this it included the conventions of the dance genre. It also helped reflect our artist in a positive way.

This is the back cover and it was created in Photoshop, the quality of this track list is really good as it includes the relevant information (e.g. the record label), gets across the purpose easily with the track list and continues the theme of the digipak too. The background image was a good choice by Nicole as it portrays a good atmosphere whilst watching the artist perform live, this will make them feel more involved by seeing this image with the artist and more inclined to see him live with the positive atmosphere the image oozes. The neccessary information is good as it helps get across the purpose and also makes it look slightly more professional too as this information is important and associated with artists taken seriously within the music industry.

The purpose of this image is purely to entertain the audience of the digipak, the images have been adjusted to not overwhelm the audience and conflict with eachother but still be noticeable against the background. In order to make the images of the actual artist stand out, Nicole applieda fade effect to both images this was also done to a good standard as the colour difference is not noticeable. Images of the artist are the majority of the time included in the digipak as the audience is buying into the artist and their lifestyle as well as their music. The lyrics to the song 'stay awake' which we're creating a music video for are positioned in the right hand corner, a fade affect has again been applied with the artists name positioned over it, this could represent the songs that come within the artists album and also makes the artist more familiar with the lyrics to a popular song, a image and the artists name.

The purpose of this image it to again entertain the audience, the colours included have been consistent throughout the digipak which is good as it can be familiar to the audience and make the artist more recognisable too. The image shows the artist looking directly at the camera giving the impression he's looking at the audience, this could make it seem more personal to the audience as though he's looking at them individually and also make them feel more involved especially as the thankyou note is included in the digipak alongside this image. Behind there is another image of the artist that is edited to look like a shadow, this could link to the dance music being played at night time where shadows are evident obviously.

This is where the actual cd will be positioned, this is what the underneath would look like for example; when the cd is being played this will be visible, The design of this is good as it shows the consistency throuhout the digipak and is quite minimal which is good because lots of detail isn't necessary here as it wont be something thats particularly relevant to the audience but by having a consistent theme it makes it seem more professional and helps link all of the digipak together.

Nicole created the album cover in Photoshop and also applied a sketched effect to the image which is good as it shows the artist in different ways to the audience, as well as this is could be similar to how people look when listening to dance music as its often in clubs/parties/raves where theres dance music and its difficult to see all of someones features so it could link the artist to familiar things in the dance music conventions. The artist's name and the album cover which is also the name of the popular song featured on the album which we're creating a music video for are both in bold white font which helps it to stand out against the dark background and the image of the artist. It also connotes innocence and purity which contradicts the connotations of the dark background helping cement the mysterious image this album cover  connotes with the sketched image and the dark colours.

This thank you note is good as the design is minimal, continuing the colour scheme used throughout the digipak making it seem more professional and having numerous colours conflicting and overwhelming the audience. The thank you note is good as it gives the artist the oppurtunity to reach out to the audience and involves them in the lifestle of the artist. It also makes him seem more grateful by recognising the fans and their commitement to him as an artist, the fanbase would be loyal and would enjoy reading someone they follow with interest recognise their dedication as fans and buying into the artist too.