digipak trial

A welcome note is extremely important in a Digipak, the welcome note can help introduce the target audience to the album which is good especially if it's the artists first album. It can also help the target audience engage with the artist making them feel more involved as if the artist is thanking each individual purchaser of the album. This is important as it makes it obvious the artist appreciates the loyalty of fans, the personal aspect also comes from the welcome/thankyou note being something the artist has thought up and wrote themselves as opposed to their promotional team, it could also give the audience a insight into the artists music too for example if they're thanking them for the lifestyle they've provided the artist with through their career the music may make more sense or even seem more relevant.

This is my first attempt at a welcome note for the digipak I created, the background colour merges quite well together as the black fades into blue, the colour blue connotes sophistication and trust which is good for the image of an artist as it could represent the high quality work within the album and the trust the audience should have in the artist with the welcome note. The thankyou note is quite simple and to the point in the first draft here in the digipak, it simply thanks the audience for buying into the artists work, thanking the audience simply was a good idea as it easily got the purpose across and helped cement the purpose into the audiences mind too. By keepign the thank you note short, it doesnt bore the audience and makes it obvious the artist acknowledges the fanbase who creates and fuels their career altogether. The orange font connotes positivity which is key as it keeps up the overall image of the actual album im creating a digipak for, the positivity thats represented in the colour also keeps up the theme of dance music, the bright colours that are in keeping with the image and its also similar to strobe lights that are usually evident in enviroments playing dance music. E.g. clubs, raves, parties etc. I also thought blacking fading into blue gave the impression of music that can be listened to all the time, raves and parties often go on from night time to early hours daytime and as  this music is played at these places the colours could represent the music going from night time onto day time too.

This is my first attempt at the design of the actual disc in the digipak, the design ive created here is very simple, the black background connotes night time and also bad a more sinister things while this isn't a good thing for an artist it could however represent the sinister things that come with parties such as drugs, alcohol etc. The dark background also makes the text 'Stay Awake' stand out which is the purpose of the disc, the disc isn't something the audience particularly focus on as after looking at the digipak and what it includes the audience will play the music almost immediately, because of this i thought designing the disc wasn't as important however i then thought it should be in keeping with the theme portrayed throughout the digipak and be of the same standard which is why my second design is slightly more complex. I thought including the bold 'Stay Awake' title was important after deciding on a basic design on the disc to reassure fans the disc was part of the artists work and digipak because obviously the design is very basic in comparison to the album cover. One thing that was similar to the digipak theme is the colour, the bright font is similar to the other bright colours used throughout.

This is the track list of the digipak, the black background is consistent throughout the digipak, making it all in keeping with the theme and the focus on the actual purpose. The dack background helped the blue/grey colour the merges around the edges of the track list, the blue/grey creates a mysterious impression which could represnt that theres things the audience dont know about the artist yet, it also looks similar to a cloud of smoke which is usually evident at parties so this theme is consistent too. The track list is in a red font which is again a colour that is used frequently on my digipak, the colour is bright and vibrant and connotes love as well as positivity which is a good thing as it creates a good image for the artist.  The font is in bold making it extremely easy to understand and also stands out against the basic background, the font is similar to coded font usually used on computers which could again connote the proffessional standard of the album the artist has produced as though its being typed alongside other important documentation. The track list's purpose is easily fufilled with the very basic background helping show the track list easily especially with no other unnecessary information included.

This is the album cover i created for the digipak on my first attempt, the back background has been painted around an image we took making the image of the artist really stand out and gives the impression of introducing the artist to the audience, especially with the name positioned above in text. The album title is positioned underneath the artist as it makes it easier for the audience to establish who the artist is first before going on the read the name of the album, the aritists name is in a gold font which could highlight the standard of the artists and talent as gold if often associated with winning it could also connote the number one singles included in the album, that previously won the number one spot in the charts. The name of the album is also in gold but the font differs this is to help distinguish the artists name and album name on the cover, i created this font in a gold colour too to make it easier to read and not overwhelm the audience. This album cover is not created to an extremely high quality as you can see where the paint and picture merge together making it seem unrealistic, however these factors were took into my consideration and contributed to the differences on the second draft of the album cover of my digipak.