Photoshoot.

A photoshoot was vital when creating our music video, this is for many reasons, it helps establish the artist with an image building a relationship between the target audience who will hopefully grow to becom a fanbase for the artist and the artist themselves. When an artist produces music within a certain genre its always good to apply conventions that apply to their music genre and carry off the right image promoting them correctly. It may be slightly misleading if a pop artist such as Justin Bieber used an image of him in dark clothing and makeup in a dark gloomy setting because this is the stereotypes of music in the heavy metal genre, because when purchasing a album or buying into an artist and what they produce, the  image that is created of the artist is the deciding factor as opposed to the title and song list which will still pay a part but could potentially leave the target audience dissapointed with their purchase.

A photoshoot creates a certain image, this needs to be carefully considered as it needs to be something the target audience and fans can connect to as that's who the work produced is aimed at rather than the work, this is because if the music produced and the artist image differ to much it may leave everyone dissapointed. The artist image shouldn't dramatically change, especially over a short period of time this is because the fans will have built a relationship with a certain image and by changing the artists image dramatically it could damage both their reputation and fanbase. Creating the right image for the artist is especially important if the artist isn't already established in the music industry as the image you create will be introducing the artist therefore it needs to be something likeable that makes people want to listen to their work, to establish yourself as a serious artist in a certain genre you also need to apply the conventions of that music genre to your music video because changing your image may make you seem unprofessional and it will help make you more familiar to a certain audience and in the industry too.