Diversity of music videos.

In the post i will explain what the divesrity in music video means, the advanatages and disadvantages of creating a diverse music video as well as this i will also give some examples of artists who have previously used in music videos and then going on to explain if we plan to create a diverse music video.

 

A diverse music video is basically a music video that unconventional and doesn't include the common stereotypes associated to the music genre the artist produces music within, an example of a diverse music video firstly could be Window Licker - Aphex Twin. The music video is diverse for many reasons, one of the more noticeable reasons could be that the artist is not present throughout the whole music video, this is a risky decision as it makes it difficult to build a relationship between the artist and the target audience making them less familar and harder to again build a fan base. The music video is concept based and is actually based on society which is a odd thing to base a music video on especially for this music genre as its nothing something the target audience would be familiar too and may even confuse people as to what genre music it is based entirely on the image of the song, the music video goes against the majority of Goodinws Theories and makes it difficult to build recognition for the artist without including him in the music video.

Another diverse music video is Madonna- Frozen who is an artist of the hip hop genre however Frozen differs from any music she has made before, Hip hop usually about creating a fun atmosphere and positivity whereas in the music video Madonna is wearing black throughout in a remote location which is another difference from the usually exotic location. The happiness and positivity that is usually evident throughout hip hop music videos is replaced by colours and an atmopshere that connotes negativity, the artist connotes loneliness and isolation in the music video which isn't common for a hip hop music video.

 

One disadvantage to diverse music videos to is that they're considered boring by many people as well as this they also can leave the viewers confused which isn't good after creating a music video usually to get across a specific purpose or message, by confusing the viewers it could potentially have a negative effect on the artist reputation and damage it by confusing the fanbase or target audience it would be hard to build a connection if they didnt understand the video. By ruining the artist reputation is may contribute to the video not neccessarily being successful which is another disadvantage, lastly diverse music videos usually only appeal to a smaller niche market which is a big factor to being considered when creating a diverse music video as it could waste time and money by risking the artists already fanbase for a niche audience and risking the fanbase already built.

Diverse music videos also have their advantages including the fact that it could reach out and increase the artists fanbase by creating a music video that appeals to somebody it would usually, it could also highlightt the artist in another light as opposed to always producing extremely similar music. A diverse music video will also draw attention to the music video which could potentially become free publicity with the song basically promoting itself, it could also increase recognition of the artist and increase the success of the song and be a big contributing factor in the artist rising in both fame and the music industry.

 

After looking into music videos i decided that certain examples could work and work to the artists advantage however this seems to be rare and a risky decision that isn't always worthwhile, the risks seem to outweigh the beneficial factors. If a diverse music video is create right it has the potential to be extremely successful and considerably cheaper if the diversity is too an extreme level where it attracts free publicity despite taking these factors into consideration overall i think diverse music videos are risky and aren't worth the risk especially until the artist is well established in the industry. We wont be creating a diverse music video as it would limit us as a group with what conventions we could apply and may even result in being both boring and difficult for people to understand, as well as this it may have been even harder for our group to decide on what to apply to our music video, the typical conventions of a dance music video are fun and positive which is something we wanted to display in our music video as a group therefore we wont be creating a diverse music video.