Music Channels.

Task:

1) Who is the target audience and why?

2) What type of music does the channel play and why?

3) Identify 3-5 examples of artists that feature on a regular basis

4) How is the channel used as a form of branding?

5) How does the logo appeal to the target audience?

MTV

1) The target audience of MTV appeals to teenagers to young adults from the age of 15-25 roughly as it mainly plays music that is currently in the charts, unless focusing on a certain artist (e.g. Greatest Hits). MTV also has other music channels of certain genres to appeal to a wider audience.

2) MTV plays pop and R'n'B music mainly, especially music currently in the charts whereas the other channels focus on the genre's this channel doesn't.

3)Rihanna, Katy Perry, Usher, Justin Bieber and Beyonce have all featured on MTV numerous times.

4)MTV has many reality shows including; Jersey Shore, Geordie Shore,  Teen Mom and Punk'd that appeal to a young audience as the shows revolve around things a young audience would find interesting or can relate too. Another form of branding MTV has is a clothing line, the clothing line is quite on trend too, making it appeal to the audience they target, by branding themselves with all these things, the station varies its appeal as it has more to offer than just music.

5) MTV's logo is plain and simple, making the focus more on the station yet it also maintains the image MTV has of a cool urban vibe as it usually plays the latest music making it reliable for current trends. The plain logo appeals too the entire target audience as if it was bright pink it would be considered to be aimed at girls, MTV regularly opts for different themed logo's including bright colour's when featuring certain things. This draws attention to the difference in the show (e.g. greatest hits, summer hits etc.) yet the plain consistent logo has nothing about it to dislike.

VH1

1) The target audience for VH1 is 25 to 30 year olds.

2)VH1 plays a variety of different music genres, but it also has hour shows the play a specific artist or genre, such as '100 greatest power ballads'. This is because it is a mainstream channel which has to appeal to a wide audience of adults.

3) A variety of artists are played on VH1. Include examples

4) VH1 is subsidiary of MTV, which helps with branding as it can be advertised on all the other MTV channels. How does this help to make the channel popular?

5) The logo will appeal to the target audience as it is bright and bold, with the colours; pink, yellow and blue that reflects the 80s, which may appeal to the target audience.

BOX

1)   The target audience for BOX is 14-20 year olds, this is mainly because it plays current music often in the charts.

2)   As BOX plays current music it includes pretty much all genres just depending on what’s popular and in the charts.

3)     Rihanna, Conor Maynard, Chris Brown, Drake and Rita Ora.

4)     Its also a subsidiary channel for 4Music, Kerrang! And Kiss.

5)     The logo appeals to the target audience because its audience is so targeted that it allows the focus to be on the chart and genres. The colours are yellow and pink, which connotes youth and innocence, obviously aimed at its targeted audience.

SCUZZ

1)     The target audience for scuzz is 16-30 year old males as although it’s a niche channel it appeals to a wide age range.

2)     Heavy metal, punk, rock.

3)     Enter Shikari, it has two sister channels known as Flavour Questions 4 and 5 need to be included

KISS

1)     The target audience of KISS is 16-30 years of age.

2)     The channel plays a variety of dance, hip hop, urban and r’n’b music.

3)     Chris Brown, Rihanna, and Jay Z are regularly played on this channel.

4)     Its form of branding is through advertising through other channels such as heart and magic.

5)     The logo appeals to the target audience as its quite youthful in the colour blue which connotes calm and relaxing, the font of the logo is also youthful which  follows the dance, hip hop and urban culture.

Why do you think MTV is broken down into different channels, (base, hits, classic, dance and rock)?

To appeal to a wider audience as opposed to just one sector, the subsidiaries make it so nearly everybody can enjoy MTV.

Why do you think music channels are important in appealing to a target audience?

Its important to appeal to an audience, as you will aim most of your work at them, considering what colours and things will actually appeal for them. Also consider why people watch music channels

Why do you think there are a variety of music channels?

Because people have different tastes in music there’s a niche market for certain channels because its easy to target an audience an cater for what they require from a music channel. Also by focusing on certain genres of music certain people will become loyal fans as opposed to switching between to find certain songs.

What have you learnt from analysing music channels and how will it help you with your own production?

I have learnt what some people require from a music channel and why there are target audiences, it’s also made me realise how we will aim our music video at our target audience obviously by certain aspects that will conform to the stereotype of our video typically and be what our target audience want.