History of the music video.

Music videos have changed dramatically with time, with software developing it has made a lot of oppurtunities for artists where they can experiment with music videos as opposed to before when music videos would be considered straight forward performance videos in contrast to today's music videos where narratives and concept based videos have become extremely popular to both artists and audiences.

The late 1970's

In the late 1970's british music artists would make an appearance on the hit show 'Top Of The Pops' this show could be considered a stepping stone for music videos as it helped artists establish themselves in the music industry, the artists would appear on the show and perform their song which would obviously be broadcasted on television. This show also featured popular current tracks which made it essential that artists were on that show if they wanted to make their song a success as it would be recognised to a big audience alongside other big artists in the industry. Before the late 1970's the only music video that was really made was performance based of the artist or performer on the song, the music video was usually just live footage of the live concert where the artists were performing this was sometimes a good thing as it helped the target audience see how good the artist was live as the music video was them performing live. Music videos in this time period however still included the same shot types that they do now such as long shots, close-up's and mid shots too.

Queen- Bohemian Rhapsody was one of the first music videos to step away from the performance based music videos that every music video to date had conformed too, they produced a music video that was different which is a big factor in it being so successful however due to all of the editing of the music video being done on a videotape its evident how far software and technology has come in the quality overall. Although performance based videos were still popular amongst artists, some artists did begin to create different music videos with a concept base, the majority of these music videos were both successful and popular probably because of how different they was it was something fresh for the audience and ingtriguing as it was still considered new. Videos who began to brand out and differ from performance based videos such as Queen- Bohemian Rhapsody effected massively to music videos, as other artists began to experiment with music videos which interested the audience who were used to plain performance based videos this may have been the reason why certain videos became more successful and profitable as it was an oppurtunity to experiment and even have an advantage on other artists.

1980's- 1991.

Top Of The Pops was a big contributor to the music industry as music videos went on to become just as popular the song and artist whereas before the audience was only interested in the song and artist, music videos were also a chance for the artists to distinguish between themselves and highlight their genre and even develop more of a personality than before. MTV is a extremely successful US network that was created in 1981 and is still around today, it began to air music videos by Madonna which simultaneously made music videos a neccessity, the music videos were becoming more unique as the artist devloped a personality that was now avaliable for the target audience, music videos were also popular because it gave the target audience the chance to be more involved with the artist theywere interested in, it helped build a connection as they felt the artist was producing a music video specifically for them. Music videos soon became vital to market an artist and as music videos were still current and new this was good because a lof of publicity came with the videos and how they interested the audience. Despite this being the making of music videos they're still no where nearly as advanced as they are today with the videos that are produced will all kind of effects and edited work, music videos were helpful as they really got across an image for the artist depending on how they wanted to be portrayed to the music video. An example of this would be Kylie Minogue and Madonna while Madonna was portrayed as a sex symbol that appealed to men with her rebellious image and fiesty attitude, Kylie Minogue was the opposite as the was displayed as a sweet girl who was aimed at the whole family as she could be considered more of a role model as opposed to Madonna who pushed boundaries with her videos. A more current example of this in the music industry today could be Taylor Swift and Miley Cyrus, while Taylor Swift creates family friendly music and has a good girl role model image that makes her fanbase wider as parents approve of her, her music videos are usually narrative but all very similar as she doesnt push boundaries or risk the image shes created for a fanbase. Differing from Taylor Swift is Miley Cyrus, however Miley Cyrus is a diverse artist as she was previously considered a good girl role model too before changing her image this was a risky decision as it could have meant parents werent as fond of her however it was easily done as Miley Cyrus was a teenager at the time, rebellion was something other teenagers could relate too as well as this it made her more interesting to the target audience as it was unexpected, Miley Cyrus' image could be considered quite fiesty and a sex symbol too which is where she opposes Taylor Swift who is more sweet than sexy with her image.

Higher quality coloured cameras were easier to access by artists as recording studios began to invest in this equipment, despite these being considered revolutionary equipment in this time period today the work that would be produced on them compared to the software avaliable would be mediocre. One of the most famous music videos to date was Michael Jackson -Thriller which was actually shot in this time era, this is surpising considered how successful the music video is on the budget equipment that was avaliable, the Thriller music video was released in 1983 and cost a staggering $500,000 to film with it being nearly 14 minutes long too it was the most intriguing video to be released, the narrative was actually obvious to the target audience in the music video that was easy to follow for the target audience while other music videos were slightly more difficult to follow. It could be said that this was the making of the lyrics matching the visuals and despite this music video being risky with a such high budget it is still one of the most successful music videos ever made.  This music video really set standards for other music videos to try and reach with its high quality and easy narrative.

1992-2004

Before technology became more advanced it was basically impossible for artists to record themselves and try and establish themselves, creating a track of a reasonably high standard without a producer or director was difficult and to hire a recording studio for long enough to produce some high quality work was so expensive that most artists couldn't manage to find the money. the late 90's and early 2000 years was actually when directors became more familar to the music industry, they slowly got recognised more and more for the work they was producing which is were the credits in music videos happened with the directors being credited on the videos they made, this really helped connect the music industry and the target audience. Slowly technology started being produced a reasonable affordable price for artists to start creating music videos, as well as this aspiring music directors starting applying their skills to artists starting out in the industry for a cheap price than allowed the produced work to be to a good enough level to approach record labels with more of a chance as artists were able to showcase their work and what they were able to do.

Hype Williams is the most obvious example of a director who established himself through this method and is not extremely succesful and has become recognised in the music industry, Hype Williams worked alongside Ke$ha on 'We R Who We Are', TLC 'No Scubz' and 2Pac 'California Love' which are just examples in how this music director is succesful through having to work for it and establish himself in the industry, directors like this are the reason we apply some techniques to music videos today such as concept based videos some people are suggested however some diagreee.

2005- present.

Music Videos are vital when a artist produces a song in more recent years, this is because the music videos artist produce help build a connection with the target audience and a relationship between the lyrics making them overall more personal. The media is also a reason for this as publicity creates a certain image for artists that the target audience will go on to buy in too through interest in their personal life and who the artist actually is, in more recent years the target audience has become interested in the artist not just the work they're releasing, because of this a music video is what makes the work more popular as the audience wants to see the artist. Some of the most viewed artists on YouTube include Lady Gaga and Justin Bieber, who's videos are uploaded to their youtube channel also owned by the certified business Vevo, this is a free way for the audience to access the music videos, many artists can now actually establish themselves thanks to Youtube a way where anyone can upload a music video and get noticed. Music videos before being released sometimes release trailers because it creates suspense as to what the music video may include. The target audiences usually follow certain artists and are intrigued by the music video,an example of this couldbe Justin Bieber - beauty and a beat, to build publicity for when the song was released Justin Bieber pretended his camera was stolen the the footage was leaked when really it was just his new song because of this stunt his video reached a record breaking amount of views in one day through the anticipation in the target audience.  In recent years the music video's are now created with top of the range technology which enables the artist to create diverse music video and also get across the image they want through music videos. It also helps build recognition of the artist especially when the include the conventions that apply to their music genre and make it obvious what genre music they create music for.

Justin Bieber realeased a short trailer of his song Boyfriend before releasing the official song music video to promote it and create suspense, because most of his fanbase is teenage girls they were anticipating the full release of music video after seeing the trailer which ensured the Youtune Hits weren't dissapointing to Justin Bieber.

Through looking into the history of music videos and how they've changed over time its enabled me to understand how the music videos have been created along with how the technology as changed which as helped to create music videos of a higher standard. It's also helped me to consider how my music video will look for example if we created just a performance based music video it could look old fashioned or data even as this type of music video if from a certain genre. Its also helped me understand how music videos are vital and what images can be creates in a music video of the artist, for example you can create what image you like through a music video. Music videos will always change or develop overtime partly because equipment that actually creates the music video is improving as well as experience and ideas with time.

Diversity of music videos.

In the post i will explain what the divesrity in music video means, the advanatages and disadvantages of creating a diverse music video as well as this i will also give some examples of artists who have previously used in music videos and then going on to explain if we plan to create a diverse music video.

 

A diverse music video is basically a music video that unconventional and doesn't include the common stereotypes associated to the music genre the artist produces music within, an example of a diverse music video firstly could be Window Licker - Aphex Twin. The music video is diverse for many reasons, one of the more noticeable reasons could be that the artist is not present throughout the whole music video, this is a risky decision as it makes it difficult to build a relationship between the artist and the target audience making them less familar and harder to again build a fan base. The music video is concept based and is actually based on society which is a odd thing to base a music video on especially for this music genre as its nothing something the target audience would be familiar too and may even confuse people as to what genre music it is based entirely on the image of the song, the music video goes against the majority of Goodinws Theories and makes it difficult to build recognition for the artist without including him in the music video.

Another diverse music video is Madonna- Frozen who is an artist of the hip hop genre however Frozen differs from any music she has made before, Hip hop usually about creating a fun atmosphere and positivity whereas in the music video Madonna is wearing black throughout in a remote location which is another difference from the usually exotic location. The happiness and positivity that is usually evident throughout hip hop music videos is replaced by colours and an atmopshere that connotes negativity, the artist connotes loneliness and isolation in the music video which isn't common for a hip hop music video.

 

One disadvantage to diverse music videos to is that they're considered boring by many people as well as this they also can leave the viewers confused which isn't good after creating a music video usually to get across a specific purpose or message, by confusing the viewers it could potentially have a negative effect on the artist reputation and damage it by confusing the fanbase or target audience it would be hard to build a connection if they didnt understand the video. By ruining the artist reputation is may contribute to the video not neccessarily being successful which is another disadvantage, lastly diverse music videos usually only appeal to a smaller niche market which is a big factor to being considered when creating a diverse music video as it could waste time and money by risking the artists already fanbase for a niche audience and risking the fanbase already built.

Diverse music videos also have their advantages including the fact that it could reach out and increase the artists fanbase by creating a music video that appeals to somebody it would usually, it could also highlightt the artist in another light as opposed to always producing extremely similar music. A diverse music video will also draw attention to the music video which could potentially become free publicity with the song basically promoting itself, it could also increase recognition of the artist and increase the success of the song and be a big contributing factor in the artist rising in both fame and the music industry.

 

After looking into music videos i decided that certain examples could work and work to the artists advantage however this seems to be rare and a risky decision that isn't always worthwhile, the risks seem to outweigh the beneficial factors. If a diverse music video is create right it has the potential to be extremely successful and considerably cheaper if the diversity is too an extreme level where it attracts free publicity despite taking these factors into consideration overall i think diverse music videos are risky and aren't worth the risk especially until the artist is well established in the industry. We wont be creating a diverse music video as it would limit us as a group with what conventions we could apply and may even result in being both boring and difficult for people to understand, as well as this it may have been even harder for our group to decide on what to apply to our music video, the typical conventions of a dance music video are fun and positive which is something we wanted to display in our music video as a group therefore we wont be creating a diverse music video.

Photoshoot.

A photoshoot was vital when creating our music video, this is for many reasons, it helps establish the artist with an image building a relationship between the target audience who will hopefully grow to becom a fanbase for the artist and the artist themselves. When an artist produces music within a certain genre its always good to apply conventions that apply to their music genre and carry off the right image promoting them correctly. It may be slightly misleading if a pop artist such as Justin Bieber used an image of him in dark clothing and makeup in a dark gloomy setting because this is the stereotypes of music in the heavy metal genre, because when purchasing a album or buying into an artist and what they produce, the  image that is created of the artist is the deciding factor as opposed to the title and song list which will still pay a part but could potentially leave the target audience dissapointed with their purchase.

A photoshoot creates a certain image, this needs to be carefully considered as it needs to be something the target audience and fans can connect to as that's who the work produced is aimed at rather than the work, this is because if the music produced and the artist image differ to much it may leave everyone dissapointed. The artist image shouldn't dramatically change, especially over a short period of time this is because the fans will have built a relationship with a certain image and by changing the artists image dramatically it could damage both their reputation and fanbase. Creating the right image for the artist is especially important if the artist isn't already established in the music industry as the image you create will be introducing the artist therefore it needs to be something likeable that makes people want to listen to their work, to establish yourself as a serious artist in a certain genre you also need to apply the conventions of that music genre to your music video because changing your image may make you seem unprofessional and it will help make you more familiar to a certain audience and in the industry too.

Risk Assessment.

As a group we created a risk assessment which was extremely important as a risk assessment basically allows us to all consider potential risks when filming our music video, you have to consider a variety of thigns that you might not usually think of and despite certain potential risks being extremely unlikely, its neccessary to think of everything as overall it will benefit the group and work we produce. If we dont consider all the potential risks someone within the group or relevant/vital to our music video could hurt themselves in some way which is ovbiously not idea for them to be hurt but as well as this it will again be evident in the work we produce as it may delay our filming schedule meaning we rush for example.

By creating a risk assessment we can try to prevent risks from happening or even have alternatives incase they do happen which is unlikely, its important we take the risk assessment with us as it will allow us to refer back to it for each shot and what risks we think could apply to it, meaning we're less likely to forget and can avoid potentially dangerous situations.
 

Filming Schedule.

It was vital that we created a filming schedule for our media group to follow as it helped us create the music video more so than before, it brought the storyboard we'd designed to life as we'd only drawn shots up and what was in them before this whereas we in the filming schedule we went on to add dates and times we were going to film as well as props neccessary etc. This also made it easier to plan our video and how we was going to create it because it became easier to understand not only what shots we had to get when filming but what we had to include and what we was getting across to the audience, for example in one of our shots we considered including geeky glasses to get across to the target audience a certain image, the filming schedule would've meant we'd noted down that the glasses were a key prop making us less likely to forget.

Overall a filming schedule is also important as it would help the group stick to deadlines, we created the filming schedule to maximise the standard of the music video we're going to produce so as a group we also decided that if we follow the schedule we should be able to produce a music video to the best of our ability. The filming schedule will help us to plan each shot in more detail and will hopefully prevent us from forgetting anything important to a shot and the video.

Choosing promotional posters.

These are the two promotional posters Georgia created, she also edited the photos slightly in iPhoto before uploading them too Photoshop to create a background and add the relevant details through text creating the overall look of a promotional poster. I think the color them georgia has decided to use as it stands out against the dark formal looking background and also connotes confidence and dominance compared to the black background, this is a good way to portray our artist as these are necessary characteristics or image for a artist within the dance music genre. In the first promotional poster there are two images of the artist which is good because it gives the impression of a more professional artist or album as it looks as though these images have been take in the process of creating the album making it look highlight professional. As well as this there's a mid-shot of the artist which is good as it will help build a relationship between the artist and fan base as well as making the artist easier to recognized and establishing him more in the music industry, this is also something the target audience will enjoy as the majority are obviously interested in the target audience. However in the first promotional poster one aspect i think could be altered to improve the over all poster would be the color, while the red is good as it connotes positivity and things relatable to the music genre this poster includes so much red it takes away the purpose of the poster which is for the focus to be on the details, the red takes the attention away from the purpose of the promotional poster and makes it difficult for the target audience to know where to look on the promotional poster.

In the second promotional poster the color theme used is the same as the first poster however the layout is better and makes it easier for the target audience to read the information and gets the purpose of the promotional poster across easily. The image that dominates the picture looks professional as the quality alone looks of a higher standard than the image used in the first raft this could be because of Georgia applying the black and white effect which allows the information to be taken in by the audience and really serves the purpose of the promotional poster. Tne artists name being down the side of the promotional poster was something I wasn't really fond of as it was difficult to understand who the artist was at first glance without being able to place a name with the image, as well as this a promotional poster is supposed to quickly serve its purpose and promote the artist without taking too long as the target audiences may grow bored or impatient, taking these factors into consideration I think the promotional poster would've looked better had the artists name been displayed in a different way.

I like how Georgia has put the text 'STAY AWAKE' in red capitals which is also in a larger text size than the other details, this makes it stand out to the target audience and even makes the promotional poster more memorable as it'll probably catch the readers attention, one thing Georgia could also of done was move the text more to make it clearer what each piece of writing was for example its difficult to understand the text 'no 1 single' as it clashes with the image because of the placement of this specific piece of text. Overall i prefer Georgias second draft of a promotional poster despite liking the first one too i think the second one gets the purpose across easier and makes it easier for the target audience to grasp the promotional poster.

These are two promotional posters created by the other member of our group Nicole, as you can see Nicole's promotional posters differ from Georgia's with colour themes and the overall look which is good because it gave us the chance to look at the different ways in which our artist would be represented and take our pick on what we thought was the right image for our artist overall. All of the promotional posters within our group was created using the same programmes, first of all we took the pictures of the boy inpersonating our artist then after uploading the images into iPhoto we went on to make adjustments to each image that we felt appropriate, after changing photos slightly such as contrast, saturation etc we wont on to open them in Photoshop where we could create a background, apply effects and texts as well as much more.

Nicole has using a blue/purple/navy background for both promotional posters, this is a good colour to use as it connotes luxury and is quite a rich colour which is good because it gives a good impression of our artist, it could represent the quality of the music produced within the album or the album overall as its the colour used to promote the artist. The images used for the artist are quite basic without much posing which shows the artist to the audience in a good way, it shows the artist more stripped back and personal in a plain t-shirt as opposed to all of the aspects that would make up a artist in the music industry (jewelry, sunglasses). I think the images used in these promotional pictures show the artist on a more personal level which is a positive factor here as it helps to build a connection between the artist and target audience, as the artist isn't extremely big or established in the music industry yet this is again good as the artist needs to be familiar to the target audience. The basic casual clothes give the impression of a more layed back approach of the artist which could portray how music comes easily too him and isn't too much of an effort where they adjust things similarly to the artist, the stripped back more personal look here could also show the artist on a more personal level making the target audience feel more involved.

The white glow surrounding the artist in both images is good as it connotes innocence, purity which is good as it seems as though the artist would be a good role model which isn't common within the dance music genre, this also increases the artists target audience as it may appeal to a younger audience if the artist seems to be a good role model or has a image of purity and innonence yet this also contradicts with the conventional streotypes of the dance music genre. Both of the promotional posters Nicole created are too a really high standard in my opinion and overall they look really professional, the details in the text looks good in both posters as it easily gets across the details to the target audience and isn't too much for the reader too take in and wont overwhelm them, out of the two promotional posters i think the first promotional poster created by Nicole is good as the text is more noticeable, despite both being good the second one doesnt really highlight the information of catch the readers attention. The layout in the first poster is also good as it breaks up the poster well, as the text, image and label logo is spaced out well it gets all the information across easily in the right order as it introduces the artist to the reader including an image before going on to name hit records they may be familar with whereas in the second poster all the information is put in one area it increases the chances of the reader growing bored which isn't good if the purpose is to promote the artist. Overall i prefer the first promotional poster created by Nicole as the purpose is achieved easily while creating a good image for our artist along with the dark background which is dark similarly to night time where most dance music in often played in dark atmopsheres.

Analysis of promotional posters.

In this post I will analyze two promotional posters i've created for our artist in the dance music genre, I created these promotional posters using the photoshop software on the computer using my own images of the person impersonating our artist in our music video and editing them myself and applying certain effects to the image, the text and the background too. Before creating these promotional posters, we looked at other artists promotional artists to get an idea as to what aspects should be included on our own poster and what aspects we liked and disliked, it also gave us what details had to be included for example; hit singles (the biggest selling hits on the original album), the record label and a website for the artist too as well as being necessary these details also make the promotional poster look a lot more professional as opposed to just including an image and the album and artist name.

This is the first promotional poster I created using Adobe Photoshop, this was after editing the photo in iPhoto and increasing the saturation of the image to make it brighter, i also used used a tool to make the red-eye that was originally on the image not visible as it made the image look slightly amateur. I then used the re-touch too and clicked over the face to make the skin tone look really even. After this i then increased the saturation this was too make the artist stand out more against the background, then I uploaded the image in photoshop and used the bright tool to make the background a more clear slightly darker cream color to contrast against his t-shirt and hair color. I applied this picture to a image i got from a copyright website, the image has a galaxy color scheme to it and is similar to the night time sky. However despite the background image I got from a website there was a logo on every image so i then dragged the image and altered the size to conceal the logo. After doing this, i decided to start creating the details using the text tool as the only thing left was the details the audience needed. Firstly I created the artists name using a bold font, i went on to create this text four times and placed them behind them to give the impression of a shadow, the colors are all bright and vibrant to create a fun aspect for the promotional poster i've created. The bright colors are also similar to strobe light colors that are recognized and often present in clubs, these colors also make the poster stand out more which is good as it would get the attention of the target audience and promote the poster which is the obvious purpose.

I placed the text underneath the image to make it obvious to the audience that it was the audiences name  and give the impression of introducing the artist with his name, above the image i placed the text 'Data Record presents..' this again contributed to the impression of introducing the artist as this was at the top of the poster and was at the top of the poster and would be the first thing the target audience would read, this text was in a different font to the rest of the text as it represented something different with the record label which only significance to the promotional posted is that it may make people more interested as the label also signs other successful artists and could've built a loyal fan base through the other artists.

Underneath the artists name i used another text for the album name 'STAY AWAKE' underneath this the text reads 'INCLUDING HIT SINGLES STAY AWAKE, PLAYING IN THE SHADOWS AND KICKSTARTS' one reason for doing this is because these were some of the biggest hits amongst the album and would therefore be recognized amongst the target audience, it also may encourage people to purchase the album if they recognize the big singles that entered the charts thinking his work may be of a similar high standard. Both the name of the album name and the hit singles included font is in a white font to make it stand out and create contrast against the dark background and goes well against the galaxy them background. However the hit singles included is in a bold font whereas the album title isn't this is to distinguish between the information and what details will be relevant to the target audience, despite the album title being vital information the hit singles is in bold as its more likely to be recognized by the target audience. At the bottom of the promotional poster the artists website is in a text similar to a type writer, the text is again in one as i thought too much color differences could make it difficult for the audience to focus on the important information. The font is in the bottom corner as it's the least important bit of information on the promotional poster but is still relevant to the artist and needs to be included on the poster. At the top of the promotional poster in the left hand corner is the Data Records logo this is to make it more evident to the audience who the record label is and also makes the promotional poster seem more professional by including all the relevant information for the target audience. The majority of the font is in white to not overwhelm the target audience and compliment the dark background and image on the promotional poster.

When creating this promotional poster, I took a different approach again i decided on a black background to make the important relevant information stand out to the target audience, firstly i opened the image of the person impersonating the artist in our music video in iPhoto again i then rounded the edges and made it black and white as i wanted to create two different promotional posters and choose the one that i thought looked the most professional. When opening the image i'd altered in photoshop i decided to place the image in the bottom left corner so i could put the details around it and make it stand out and create contrast against the dark background. I decided to add text in bright colors such as red and orange this is because this colors connote positivity and good things which is a good thing to convey when creating a music video for the dance music genre. the colored writing contrasts against the dark image and black and white image which is good because without the bright colored writing my promotional poster could potentially look formal as the colors are formal and aren't really something i want to associate with our artist as the image should be fun and positive for the dance music genre.
By creating contrast the brightly colored writing against the dark background it also helps to make the writing stand out and be the first thing noticeable to the target audience which is good as the text is all the significant information, it doesn't overwhelm the target audience with too much information either while my other promotional poster is good there's more information and could be seen as though the information is competing for space. Again i put the text "Data Records Presents.." this is to introduce the artist as its above the image and makes it obvious to the audience who the artist is, underneath this piece of text is "MIKE SMITH" this is too help establish who the artist is, not a lot of information needs to be included as the purpose is to promote the artist and their new album so this is the only vital information.
Next I put "debut selling album Stay Awake" this piece of text will be of use to the target audience of this poster as it highlights the good standard of the album and shows how the album was a big hit which could interest the audience thinking they're going to purchase a high quality album. The last bit of information is "INCLUDING HIT SINGLES.. CHANGED THE WAY YOU KISSED ME, KICKSTARTS AND STAY AWAKE OUT NOW!" this was important as people may not be aware of the music industry and artists, yet people are usually aware of what songs are big hits and considered current in charts so by naming the songs that were considered the biggest hits on the album reaching a high spot in the charts may familiarize the audience with the artists work and give the impression that they'll enjoy the majority of his work if these particular three songs are recognized by them. The last text OUT NOW! is to encourage the audience to buy the album and could connote the urgency in the album as its selling first as the capitals and exclamation mark make it seem urgent that the album is selling fast, this also portrays how popular the album is and how good the album is also. This being the last piece of font on the promotional poster also leaves the target audience considering purchasing it which is the purpose of the poster therefore being the reason i put this last as if i put this piece of text first then the other details they may grow bored before processing all the information of begin to focus on the  other information and forget the purpose of the poster or get overwhelmed with too much information.
Overall i prefer the second promotional poster as i think it looks more professional as well as including all the relevant information without making it difficult for the target audience to understand and take in the information, i included colours that also apply to the dance genre in the second poster as typical conventions within music videos are a dark atmosphere with bright lines similar to a club for example, dance music connotes fun which is what i was trying to get across in my promotional poster yet with the finished outcomes i think i helped display this in the second promotional poster better.