Planning what editing tools I was going to apply to my music video was important as it would contribute to the portrayal and representation of my artist too. By editing I also had to consider how the audience would take the narrative e.g. fast paced editing would build the narrative and wouldn't be relevant to the slower part of the song. Andrew Goodwin's theory could be considered here as its theory was that visuals and musics linked together so our product conforms to this theory. The editing had to be of a consistent standard throughout my video because I had to keep up the same theme's and ideaologys.
Some of the editing
tools I decided to use were as followed:
Rewind effect: this helped build the pace of the music video and follow the narrative as it rewinded giving the audience a second chance to watch it, it also disoriented the music video creating an illusion as drugs and alcohol featured in our music video.
Fast forward effect: this helped build the narrative in time with the music and also help related to the visuals and give the impression of the artists frame of mind being all over the place as they experiment with drugs, alcohol and a party lifestyle.
Colour Saturation: I increased and decreased the colour saturation on certain parts of the music video to connote warmt, vibrance and positivity and also portrayed colours similar to strobe lights in a party enviroment/atmosphere where the music video song would be played so it translates the same atmosphere.
This is what I adjusted when editing the music video, to increase and derease certain parts of the product to keep certain frames and clips in sync with the rest of the video, linking the party scenes to the more relaxed scenes helping build the narrative and making it easy to follow.
This is an example of what the fast forward effect does to the music video, you can see how it helps build the pace as it quickens with the narrative too without dragging it out and potentially boring the audience, the fast forward effect could easily represent the fast pace lifestyle of the target audience the music video was aimed at.
Overall I think editing my music video with certain styles helped the narrative be explained to the audience easily without boring them and confusing them as it allowed the music video to link certain parts of the narrative to music without including every detail. It also contributed to the fast paced lifestyle often associated with celebrities and fame which is wanted I wanted to connote in my music video and is also associated with alcohol, drugs and partying so the visuals overall did link together and the narrative was easy for the audience to understand.
